Graphics
FAQ
- What does 'rip' mean? Answer
»
- Can we print using RGB or
pantones? Answer »
- What is the difference between
a seal, laminate and encapsulation? Answer »
- Can we work with PC and Mac
files? Answer »
- At what scale and resolution
should we work in when creating artwork? Answer
»
- When creating artwork for
pop-ups do we want each drop saved as a seperate file? Answer
»
- What is the difference between
Foamex and Foamcore and which is more expensive? Answer
»
- Is a light box graphic the
same as a Duratran? Answer »
- How wide can we print? Answer
»
Exhibition Stands FAQ
- What is a 'shell scheme; and
what does 'space-only' mean? Answer »
- Should we have a modular
system or a custom build? Answer »
- Can we re-use a custom built
stand? Answer »
- What height can our stand be? Answer
»
- Do we need to organise a
carpet for our stand? Answer »
- How can we find the right
exhibitions for our company and products? Answer
»
- What are the major costs of
exhibiting? Answer »
Graphics: What does 'rip' mean?
Rip is a term used throughout the print industry to describe the process that stands between the file creation and the finished article, turning the artwork into a format that the printer can understand and therefore print.
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Graphics:
Can we print using RGB or
pantones?
No, we would need to convert both formats to
CMYK, as the printers are '4' colour. However we advise that the customer converts the files, as this process can create a colour shift that they need to be aware of for sensitive issues such as corporate id
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Graphics:
What is the difference between a seal, laminate and encapsulation?
In graphic terms there is no difference between a seal and a laminate which means to cover the surface of the graphic with a protective coating - usually with a matt or a gloss finish. An encapsulation is the same process but the whole graphic is sealed front and back with the film trimmed away from the graphic, hence 'encapsulating'.
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Graphics:
Can we work with PC and Mac Files?
Yes we can but Mac is preferable, as most bureaus are Mac based. We usually find that most PC files we can convert to postscript, but they can be volatile and prone to corruption and /or loss of information. However, it is just as important to make sure that the software usage across the platforms are matched to a degree - if in doubt and the file information will allow you, save the file in a lower version as some versions do not 'rip' particularly well. The best advice we can impart is to ask us first before starting the artwork as this may save valuable time.
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Graphics:
At what scale and resolution should we work in when creating artwork?
See set-up file guide. If you have a technical question or need to discuss a particular project please
contact us.
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Graphics:
When creating artwork for pop-ups do we want each drop saved as a separate file?
No. Create the whole document i.e. 5 drops (this includes end curves) as one continuous graphic that is applied to a document with template information such as crop marks and bleed etc. This makes your job easier and ours as we can see how the graphic from one drop to the next is likely to trim.
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Graphics:
What is the difference between Foamex and Foamcore and which is more expensive?
Both Foamex and Foamcore are simply brand names that have now become commonly used within the industry to describe two different products. In simple terms foamex is a compressed substrate that offers very strong and robust qualities and comes in a variety of different weights. Foamcore on the other hand is very light weight and has a spongy core that is sandwiched between two heavy paper substrates and is cheaper than
foamex. We advise that this product is used for graphics that are only intended to have a very short shelf life.
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Graphics:
Is a light box graphic the same as a
Duratran?
Yes but 'Duratran' is a brand name similar to 'Foamex' that is now commonly used to describe a backlit film or lightbox graphic.
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Graphics:
How wide can we print?
We can print up to 60" wide (1,524mm) but it is very important to know that it is output only. If the graphic is to be sealed or mounted then the parameters for finishing are 1,240mm.
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Stands:
What is a ‘Shell Scheme’ and what does ‘Space Only’ mean?
When arranging to have a stand at a particular show, there is usually two price options offered in
pounds-per-square-metre for each site.
A shell scheme will be the more expensive as it generally provides: walling on all closed sides, a fascia with nameplate on all open (isle) sides, a ceiling grid, carpet, an electrical outlet and some lighting. However, shell scheme walling can be of questionable quality and difficult to mount graphics on, and shell schemes tend to all look the same. You can of course cover the inside of the shell scheme with a modular system (pop-up or panel-and-pole), which gives a greater opportunity for individuality.
Space only will be cheaper per sq.
mtr. but as the term implies, you are given just an area of floor on which to build your stand. Therefore you will have to provide everything yourself: buying the services (electricity etc.) in the quantities you’ll require, arranging for build and breakdown yourself etc.
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Stands:
Should we have a modular system or a custom build?
Modular systems give the greatest flexibility for fitting many different sizes and shapes of space. They are also ideal for companies on a smaller budget or thinking of starting small and growing if exhibiting proves effective. However, modular systems tend to have a distinct ‘look’, making it harder to stand out from the crowd.
Custom built stands provide an almost limitless opportunity for individuality, to impress and woo visitors and to make a corporate statement. The very nature of custom built stands means they will always need to be built by a team of contractors, where most modular systems can be
DIY. Therefore there will always be a cost for build and breakdown for each use of a custom build.
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Stands:
Can we re-use a custom built stand?
Yes. Custom builds can be designed in units and arranged and re-arranged for different sized spaces. By selecting robust, wipe-clean materials and the probable addition of extra bits and pieces for each different space, a custom built stand can be used with just refurbishment, build and breakdown and storage costs, for several years.
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Stands:
What height can our stand be?
If you book a ‘Shell Scheme’, there will normally be a ceiling grid across the entire stand at 2.43mtrs from the floor, so an ideal height for panel’s etc. is between 2.3mtrs. & 2.4mtrs.
If you book ‘Space Only’, the maximum you can build to is 6mtrs, usually 2 storey stands (Double Decker’s), towers, flagpoles etc. However, for structures over 4mtr height, the Exhibition Organizer will require a full set of Structural Stability Calculations to be submitted with the plans before building permission will be given.
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Stands:
Do we need to organize a carpet for our stand?
Shell schemes generally come with a carpet or carpet tiles, space only sites provide a concrete floor with the exhibitor being responsible for everything from the carpet up.
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Stands:
How can we find the right exhibitions for our company and products?
Listings of most exhibitions, categorised by industry throughout the UK and the rest of the world, can be found in The Exhibition Bulletin, a monthly publication available in reference libraries or by subscription (Tel: 020 8846 2750). Also, a good listing for exhibitions and trade fairs in the UK can be found on
www.exhibions.co.uk.
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Stands:
What are the major costs of exhibiting?
Generally costs can be broken down as follows:
-
Cost of booking space,
-
Cost of exhibition stand,
-
Cost of furniture hire,
-
Cost of electricity/water & waste,
-
Cost of catering,
-
Cost of staffing stand,
-
Cost of hotels & travel,
-
Cost of advertising event, mailing invitations etc.,
A fairly accurate estimate can be put against each of the above to give you an idea of the sort of budget you will need.
If you have a technical question or need to discuss a particular project please
contact us.
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