Case Study - Noma Lights

In September 2007 a meeting was scheduled with existing client, Noma Lites Limited, to review their 2007 exhibition activity and take a brief for their 2008 requirements.

The first consideration being the Christmas Gift & Wrap Show from 12-16 January 2008 in Harrogate.

The main show objectives included:-

• a greater focus on new products and the existing core lines in the key area of LED products.
• generation of Christmas 2008 orders.
• affirming its position to the trade as a key supplier within the Christmas industry.

Based on a 48sq. metre site, open on three sides, the stand would need to incorporate all product displays including new merchandising opportunities; reinforce corporate and category identity through graphics, and have at least one eye catching feature to help attract visitors.

The solution was to combine innovative pre-wired displays, incorporating product and packaging, together with illuminated exterior panels that changed colour. In addition seating and office areas were included and a central reception added, to manage customer flow.

Stand designed for Harrogate show (48sq. metres) - this highly flexible design formed the basis for the much larger International Spring Fair (96sq. metres) 3-7 Feb 2008 at the NEC.

And was it successful? Marketing Manager Phil Swainston comments, "our stand certainly had the WOW factor with numbers of visitors and orders taken both up on 2007, and we were delighted to receive the 'best stand at show' award from the organizers."