Case Study - Lloyd's Register
Exhibition: 'Innotrans' 2008
Venue: Berlin, 23-26 Sept. 08
Stand Size: 55sq. metres (10.5m x 5m, open on 3 sides)
Lynda Bailey, Marketing Manager for Lloyd's Register, first contacted Access Displays in April 2008 through the 'Design Shop' website (a dedicated site for Access Displays' custom built exhibition stands). Following conversations between Lynda and Access MD, Neil Brown, a briefing document was received.
Brief:The theme was to reflect Lloyd's Register's start, in the 1700's, as a coffee shop, but presented in a warm and modern way. The stand would need to be both dynamic and inviting, with catering facilities available and suitable seating throughout.
Three ideas were presented to the Lloyd's Register marketing team, each incorporating appropriate finishes and colour schemes, to create a light and relaxed environment. After making the requested modifications, the proposals were re-submitted for main board approval.
Preferred design chosen by client
A successful show and a delighted client!
"The show went really well and we had many positive comments about the stand. Thank you and all of your build crew
for everything."
Lynda Bailey - Marketing Manager, Global Transportation Division
Lloyd's Register is an independent risk management organisation. The Lloyd's Register Group works to help improve its clients' quality, safety, environmental and business performance throughout the world. Its expertise and activities cover shipping, railways, other land-based industries and oil and gas.
